South siders bring back the popular Beech Grove chocolate drink
By Elaine Whitesides
Last summer, Beech Grove native, Dan Iaria, spent a lot of time reminiscing about his childhood. Not just daydreaming, Iaria had a purpose. He and partner, Greg Codozor, had just purchased the Rock-Cola Café on Brookville Road. “I was looking for something unique for the Café, something with retro appeal, something (people) loved as a kid,” Iaria said.
Of course, since he grew up in Beech Grove, it was natural that his reminiscing included thoughts of icy cold Choc-Ola. The brand was a local mainstay. It had been invented by Harry Normington, Sr. in Indianapolis in 1944 and was bottled on Churchman Avenue just south of Raymond from 1944 until 1985.
Iaria had no recollection of what ever happened to it. “It was perfectly positioned and I discovered it had disappeared,” said Iaria. With a little research, he found that the company had been bought and put out of business by a competitor.